Los Angeles, CA – Oliver Peoples Eyewear announced today that it will launch an advertising campaign featuring Zooey Deschanel for the 2009 season. The luxury eyewear house, which recently wrapped up a Cinema advertising campaign featuring Robert Evans, plans to combine still photographs with a short film to create a storyline consistent with the brand’s story telling marketing approach.

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Although best known for her role in feature films such as Almost Famous, Failure to Launch and most recently The Happening, Deschanel has her hands in much more than just acting. She is a devoted band member of “She and Him” which released their first CD, Volume One in March of this year. Their fresh, indie-rock sound and youthful energy has already garnered them much attention within the music industry. In addition, her unique sense of style, both on and off the red carpet, has gained her the label of international fashion icon, loved by high end designers and hipsters alike.

“Zooey was by far our first choice for the image of our campaign,” explains David Schulte, Oliver Peoples CEO. “She truly embodies what we consider to be the core Oliver Peoples customer because she’s chic and mysterious and growing up in LA, also represents our brand’s core DNA.”

Playing opposite Deschanel will be Matt Costa, a young musician under Jack Johnson’s co-founded label, Brushfire Records. As a quickly rising star, his most recent CD Unfamiliar Faces has earned him credibility as a skillful acoustic guitar player and an authentic artist. Matt had persona, along with the soft yet sophisticated look Oliver Peoples was after for the male counterpart.